When I ran successful restaurants for two decades, I learned quickly that it was all about the hooks.
What am I talking about?
A hook is anything unique and eye-catching, different or just plain wild about how you do business — something that captures your customer’s imagination and sets your restaurant apart from the competition. It could be a drink, a secret recipe or even better, a marketing gimmick that supports your theme.
Ideally, it’s all of those things....More