What is in this article?:
- Instinct trumps standard wisdom at one Florida restaurant
- Don't count pennies
Riverside Market & Café owners Julian and Lisa Siegel follow their guts on many business decisions.
Lisa Siegel, Wil Brawley and Julian Siegel at Riverside Market and Café in Ft. Lauderdale, FL.
Don't count pennies
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Lisa says the couple would rather spend time building relationships than obsessing over the numbers.
“You don't have to have spreadsheets and a million dollar build out to make a successful restaurant,” she observes. “We're here having fun. We're having an enjoyable, authentic relationship with this restaurant, with the people that work here, with the people that are part of our family, the people that come in here. And I think that's what leads to success.”
Check your stress at the door
“Julian and I try to live a stress-free life and have a stress-free environment here at Riverside,” Lisa says. “I think we emanate that energy, and people feel it. You come here to relax, enjoy yourself, meet a new friend or just be by yourself and drink a beer and go back to what may be a chaotic life.”
She says another restaurant owner come in and on his way out he said, "This is the most relaxing hour I have had in months. And now I have to go back to my crazy life at my restaurant."
“That's what we want you to experience when you come here,” Lisa says.
Wil Brawley is a partner at Schedulefly, a company that provides restaurants with web-based staff-scheduling and communication software. He is the author of Restaurant Owners Uncorked: Twenty Owners Share Their Recipes for Success.