By now, you’ve heard about all the can’t-miss trends for the year. Coyle Hospitality came to many of those same conclusions (allergy awareness, local and sustainable, quick and healthy and elevated comfort food), but the marketing research firm also unearthed some nuggets of service insight from its mystery shopping evaluations. They seem simple, yet are critically important and often overlooked, says Jim Coyle, the firm’s founder and president. Here are five tips based ...

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