By Jay Siff If you're a small, independent restaurant, you're probably convinced you can't possibly compete in the marketing arena against those big chains with their huge ad budgets and big-time ad agencies. Actually, nothing could be further from the truth. Local restaurants can not only survive, but thrive, in an industry increasingly filled with deep-pocketed national competitors. In fact, independent eateries have unique advantages that can put larger businesses on the ...

Register to view this article

Why Register for FREE?

Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.