Keep in mind that even though upwards of 73,000 people will attend next month's NRA gathering in Chicago, show admission dollars are not the dominant portion of overall trade show revenue. The real money comes from selling booth space. And while it's nice if a lot of little companies by little booths, trade shows need big companies to buy gigantic blocks of booth space if they want really to cash in. And many big companies that exhibit, or used to exhibit, at the NRA show are getting fed up ...
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