An article in the March 2007 issue of Smart Money, the personal finance magazine published by the Wall Street Journal, examines several aspects of the ever-expanding Zagat Guide universe. While bowing respectfully to the company’s lucrative business model (content is basically free—opinionated restaurant enthusiasts contribute it gratis—and freelance editors compile it for $20 per review), the article points out that restaurant scores have risen significantly over the years. For example, ...

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