Coca-Cola and Nestlé, the joint venture partners in Beverage Partners Worldwide (BPW), are the maker and marketer of Enviga. They begin their product's national rollout this week in New York City and the new beverage should be available nationwide by January 2007. BPW's hopes are justifiably high. On paper, Enviga-a sparkling green tea-should be the biggest thing to hit the weight-loss industry since the low-carb craze. The promise is much the same: People consume as much as they want of a ...

Register to view this article

Why Register for FREE?

Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.