Some full-service operators may have plenty to be concerned about as Starbucks gears up to add hot sandwiches to its product line. The coffeehouse giant has fantastic real estate, unmatched marketing prowess, saturation-level penetration of most key markets and a share of mind among consumers that's almost off the charts. Everything this company touches turns to gold. Except, that is, when it tries to be a little like a restaurant. It's something with which Starbucks has always struggled. ...

Register to view this article

Why Register for FREE?

Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.