You can't knock the marketing mileage Subway has gotten out of Fogle, who shed 245 pounds while eating a mostly Subway diet several years ago. But Subway's latest ploy to leverage the notoriety of its living weight-loss icon is by far the most imaginative. Late last year, Subway reached out to people who had vowed to lose weight in 2006 by offering to supply them with recorded motivational messages from Jared during a month-long January promotion. Customers merely had to sign up online to ...

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