Here’s another spin on restaurant reservation revenue optimization—the same process the airlines call yield management. It’s from the impossible-to-get-into Rao’s in Manhattan. The restaurant has successfully listed and sold a reservation for a table for four on eBay, with an opening bid of $5,000. This move demonstrates just one of the ways an online auction platform could enable restaurant owners to get a greater return on their most desirable reservations. Two weeks ago, we wrote about ...

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