Want to attract a younger crowd to your bar, but aren’t sure exactly what alcoholic beverages they prefer? Researchers at survey giant Nielsen quizzed 7,500 millennials (ages 21-34) to find out what they want and if their needs differ from those of their Gen-X predecessors. They do; we distill the findings below. Ask any beverage pro: customers ages 21-34—currently known as the millennial demographic—are what pump life and profits into a restaurant’s bar scene. ...
Register to view this article
Why Register for FREE?
Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.