Full-service operators have long conceded much of the coffee market to Starbucks, thankful that the 7,100-store chain (with 4,000 more “licensed” units) never figured out how to sell food effectively. The coffee giant unveiled its latest food gambit on June 29, promising not to fail this time around. Should you fear it—or a similar new push by another standalone beverage concept, 732-store smoothie giant Jamba Juice? Starbucks and Jamba Juice share a few traits: strong brand, national ...

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