If you’re looking for a way to attract a new audience and fill seats on a slow night, you might take a look at Groupon. Groupon.com is a service that works with an ever-growing list of museums, businesses and restaurants to send a deal-of-the-day to a local audience. Groupon promotes the daily deal in each of more than 30 cities via e-mails to users who have asked to be in on the action (we were recruited on Facebook). To take advantage of the discounted ticket, meal, service—whatever the ...

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