Can a food truck whose name, menu and technology are completely different from those of the steakhouse chain behind it revitalize the parent restaurant’s brand? We’ll find out when Sizzler USA’s yet-to-be-named mobile venture—working title ZZ Truck—hits the streets with its Apple-based POS system later this month. Company c.e.o. Kerry Kramp has kept busy after the recent management-led buyout of old-line steak concept Sizzler, working heroically to ...
Register to view this article
Why Register for FREE?
Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.