Your waitstaff carries a lot of weight when it comes to your beverage business, according to a new report from Technomic. Nearly one quarter (23 percent) of consumers in a recent online survey say they would consider ordering a beverage they had not tried before if the server recommended it. Heavy consumers of beverages were most likely to be swayed by a suggestion, with 30 percent acknowledging that a server’s plug for a drink would influence them. “This likely indicates ...

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