We’ve finally found something Rick Bayless isn’t good at: anticipation. You’d think a guy who’d just won the inaugural edition of Top Chef Masters and who owns two perennially packed Mexican restaurants (Frontera Grill, Topolobampo) in Chicago would know that his next place would be instantly mobbed. But even Bayless was overwhelmed by the initial reaction to Xoco, his new Mexican street food restaurant that fits the fast casual mode. His business plan addressed every possible aspect of ...
Register to view this article
Why Register for FREE?
Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.