Hooters of America president/c.e.o. Coby Brooks got more than he bargained for when he appeared on CBS’s Undercover Boss last February. He discovered that Hooters Girls often hold themselves in low collective esteem and are defensive about their work as, well, Hooters Girls. It’s a big problem if 17,000 of your restaurant chain’s 25,000 employees are women and you need a steady stream of replacements as your current workers move on. To turn this psychology around, Brooks and Hooters have ...
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