The calendar numbers for the month, day and year synchronize but once a year, which is why some restaurants are jumping on the chance to promote one-shot 11-11-11 meal deals a week from next Friday. You don’t get a chance to offer a date-equals-price promotion very often. Why not make the most of this one while you can? Two aspects of an 11-11-11 promotion make the concept appealing for almost any restaurant willing to give one a try. First, it’s a particularly good day to try to attract ...

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