Think again if you’re one of those operators who assumed you could drive revenue ever-higher thanks to careful placement of high-margin items and artful manipulation of price points on your menu. That strategy is dead in the water right now, as most of your free-spending customers have morphed into sharp-eyed bargain hunters. But crazy as it sounds, there is one trick left in the menu-engineering bag that might still work: simply remove the dollar symbol from your menu. It’s becoming clear ...

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