We know people are hurting for money in this sagging economy. So why not run a promotion giving them a chance to win some cash from you? How big of a prize are we talking about, and where would you get the money to pay off a winner? The handful of restaurants that offer these contests rely on outside providers to come up with an appropriate dollar figure while also assuming the risk of paying the prize. The format is a proven revenue producer for organizations that use it wisely, with ...
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