People will spend money like crazy on St. Patrick’s Day next week—but will they spend it with you? They might if you get creative like T.G.I. Friday’s and give them a reason to celebrate at your restaurant, even though it has no connection whatsoever with this Irish-themed holiday. Friday’s ploy is to offer specialty drinks tailored to the occasion. Could a similar approach work for you? For some restaurants, St. Patrick’s Day can rival Mother’s Day as a one-shoot boost to the bottom line. ...

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