Wish your brick-and-mortar restaurant could tap into the street food craze? P. F. Chang’s Asian Bistro has found a way: serving Kogi Asian tacos and similar fare from 3 p.m to 6 p.m. every day at its 200-plus units nationwide. The folks who run Los Angeles food truck phenom Kogi Korean BBQ might be the only ones not happy with this Happy Hour deal. To date, trendsetting Kogi has leveraged its 50,000 Twitter followers to build itself out to five food trucks that serve its original Korean ...
Register to view this article
Why Register for FREE?
Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.