It’s no great secret that consumers these days expect great customer service. Fortunately, they are willing to pay a premium for it, according to the American Express Global Customer Service Barometer, a survey conducted recently in the U.S. and 11 other countries. A majority of the 1,000 Americans surveyed (61%) agreed that quality customer service is more important to them in today’s economic environment. Those polled added that they would be willing to spend an average of 9 percent more ...

Register to view this article

Why Register for FREE?

Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.