Moe’s Southwest Grill plays tunes done by dead rock stars, and the fast-casual chain is looking for help from its guests to carry that theme over to the restaurants’ interiors. The fast-casual chain is asking anyone who is “a dead ringer for a dead rocker” to enter its Dead Ringer contest for a chance to have their likeness painted and hung on the walls of one of the chain’s 400-plus locations.
The first 5,000 legitimate entries will receive $5 in Moe Bucks, the top 100 will receive a Moe’s t-shirt and the top 14 score free burritos for a year. The last group may also be flown to Atlanta and be treated to costumes, makeup and a photo shoot.
Visitors to the contest website—www.beadeadringer.com—can enter the contest, buy merchandise (with online sale proceeds going to the VH1 Save the Music Foundation) or “rock their face” via a photo uploader that allows users to insert their faces into one of a rock star, then share that image with friends via e-mail and social media. The contest runs through April 20.
“The viral, interactive attributes and the potential to become a part of the permanent artwork at Moe’s makes this promotion exceptionally engaging for our guests,” says Joel Bulger, v.p. of marketing for Moe’s.
