Consumers may be cutting back on their restaurant spending, but one menu item seems untouchable: the high-quality hamburger. According to a new study from Technomic, diners â€śexpect to pay more for a higher quality, better burger, and are willing to do so because the value proposition is heightened,â€ť says Darren Tristano, the firmâ€™s executive v.p.
â€śAmerican consumers take their burgers seriously. It may be one area of foodservice where they are less willing to cut back, despite the current economic environment,â€ť Tristano adds. Among other revelations from Technomicâ€™s Burger Consumer Trend Report:
â€˘ Meat matters. 75 percent of the 2,250 survey participants ranked quality of meat as the first or second consideration in choosing a burger.
â€˘ While the number has trended down a bit, one out of three consumers still say theyâ€™ll pay more for a premium burger.
â€˘ Compared to two years ago, more diners expressed a preference for burgers made with premium products and cuts, such as Angus beef or sirloin.
â€˘ Nearly half of those in the study (47 percent) believed restaurants should offer a variety of burger sizes, from minis to hulking half-pounders.
The report, which analyzes the latest menu trends and supplies details about more than 40 chains, segment data and demographics, is available from Technomic at www.foodpubs.com.