Consumers may be cutting back on their restaurant spending, but one menu item seems untouchable: the high-quality hamburger. According to a new study from Technomic, diners â€śexpect to pay more for a higher quality, better burger, and are willing to do so because the value proposition is heightened,â€ť says Darren Tristano, the firmâ€™s executive v.p. â€śAmerican consumers take their burgers seriously. It may be one area of foodservice where they are less willing to cut back, despite the current ...
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