Here’s a shrewd way to handle a soft opening: Give a hefty discount to those brave souls willing to give it a go. That’s how Cuba Libre handled its recent debut in Washington, DC. The Nuevo Cubano operation’s food was offered at half off for the first week, then 25 percent off the second, before the regular menu prices went into effect. The savings applied only to food and only at dinner (lunch service started a few weeks later); beverages were sold at full price. The menu features ...
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