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2008 COT Videos

2008 COT Videos

Marketing for Free: Howard Gordon, President, The Gordon Group discusses ways to market your concept for free Franchisee Relationship Management: Phil Friedman, Chairman, CEO & President, McAlister’s Corporation discusses his corporation’s “we win if you win” approach Are you a Rhino or a Cow?: Dave Magrogan, President & CEO, DMG Group describes his organization’s attitude philosophy.
Creating Your Brand’s Point of Difference: Patrick Colombo, President & CEO, Restaurant Works discusses how his newly developed Cru chain of wine bars differentiates itself from the competition. How to Sell Your Concept: Cameron Mitchell, President & Founder, Cameron Mitchell Restaurants provides insight into how to sell your concept. Capturing More Consumer Dollars: Kevin Higar, Senior Manager, Technomic, Inc. discusses his thoughts on how concepts can capture more dollars in the current market.

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