Where are your customers and would-be customers right now? They’re online. It’s where they hear about restaurants, read reviews, book tables and write their own reviews for the whole dining-out world to see. Restaurants have always depended on word of mouth to stay booked, full and profitable – and today is no different. But to supercharge that word of mouth, you have to take advantage of the web’s most basic, yet very powerful tools. Yes, it can be intimidating, especially if you don’t ...

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