Burgers are the hottest category on full-service menus right now, but can you really make your restaurant’s offerings stand out from the crowd? It can be done. Check out how Cheesecake Factory did it with its six-item “Glamburger” menu that will soon feature the winning entry from a design-one-yourself contest that drew 30,000 participants. The best thing about taking a menu cue from 148-unit Cheesecake Factory is that the chain has a sophisticated culinary department to develop its ...

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