One of the most commonly overlooked basics of successful marketing is consistently maintaining your marketing. Businesses often cut marketing when income is dwindling. Why would you do that unless your marketing is not working? Marketing is your lifeline. Restaurantmarketinggroup.org offers these ideas to get the biggest bang for your marketing bucks: Build a solid mailing list. Your list should be complete, fresh and accurate. Know your market and target your market area. ...

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