Paul Hibler is an integral part of three up-and-coming brands: Pitfire Artisan Pizza, the farm-to-table Superba brand, which encompasses a small plates bistro and an all-day bakery; and the latest, East Borough, a California-Vietnamese hybrid that resulted from a collaboration with two Orange County, CA, chef-owners, which opened a second unit in Culver City, CA, earlier this year. Hibler first got rolling with Pitfire, his idea of an “anti-chain.” Menus at his concepts ...

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