The importance of guest service and satisfaction cannot be learned too early. At 21 years old, anticipating the needs of others and ensuring guests left satisfied was the last thing on Austin Allen’s mind as he entered his junior year in pre-medical school in El Paso with plans to be an orthopedic surgeon. Bartending on nights and weekends to make some cash, Allen took note early that “wowing” customers was not only good for business, it was self-satisfying too. Those ...

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