Design You need a card that cuts through the noise and communicates your message to prospective diners immediately and clearly. There are ten elements that make up a fully effective direct mail postcards design. They are: 1. Clear headline 2. Supporting graphic 3. Color that pops 4. Intriguing sub-headings on the back that lead into benefits 5. Benefits! 6. Enticing offer 7. Restaurant name and logo 8. Call to action and/or expiration date for the offer 9. Contact information ...

Register to view this article

Why Register for FREE?

Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.