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Looking for ideas to capture a bigger piece of the hefty Valentine’s Day pie?
• GALLERY: Ramp up the romance with 16 sips for lovers
Consider budgets, schedules and singles.
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While Valentine’s Day patrons are likely to spend a bit more for a special experience, not everyone is looking for a Mercedes experience. And not everyone has a special Valentine with whom to share the day.
Consider a package similar to a $75 menu for two at Floriole in Chicago: a bottle of wine, a starter, a pizza and a dessert to share.
The Pikey, in L.A., is one of many restaurants planning for lunch dates on Valentine’s Day weekend with specials such as “Lady and the Tramp” Spaghetti and Meatballs with Ribeye, Brisket and Short Rib Meatballs ($20) or ½ Dozen West Coast Oysters on the Half Shell with a bottle of bubbly for $25.
Another Chicago spot, EL Ideas, has planned a $165 BYOB Jaded Hearts dinner for “the multitudes who are single, have been dumped, or just disdain the goo-goo ga-ga nature of the occasion.” The Feb. 20 evening will feature selections from the one-Michelin-starred restaurant’s menu, accompanied by “a playlist with no romantic love songs, only songs about cheap sex and breaking up,” promotional materials note.