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Looking for ideas to capture a bigger piece of the hefty Valentine’s Day pie?
• GALLERY: Ramp up the romance with 16 sips for lovers
Leverage a romantic setting.
A restaurant can’t relocate to a more romantic location, but intimate or prized spots within a restaurant can command a premium or pull guests seeking something special away from less-remarkable options. In Washington, DC, one such place is the Bird’s Nest at Plume. A $550-per couple seven-course tasting menu with wines is served in this cozy spot lit by a 110-year-old chandelier. On Valentine’s Day, the restaurant is offering one lucky and wealthy couple exclusive use of its Book Room for what it calls the 1776 Food & Wine Experience, which includes fine wines that Jefferson may have drunk during his lifetime. Cost: $1,776 per person.