As technology and the way we use it continues to evolve at a seemingly breakneck pace, it’s a challenge to work out the best way to compete in the social media arena. Twitter or Facebook? Groupon or LivingSocial? E-mail blasts? Blogs? Mobile apps? And who has the time to stay current online? There’s no single formula that will work for every restaurant, but there are plenty of ways to use social media effectively. Here are eight ideas to get you started. 1. Create excitement ...
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