Marketing efforts should stop lumping all millennials together, a recent study says.
Take heart if you can’t quite figure out how to market your restaurant to customers ages 18-35. A new study provides a framework that could help operators do better with these hard-to-figure-out patrons. The key: Tailor your message to the subgroups within the millennial demographic most likely to respond to it. Related How to reach millennials through loyalty programs New study sheds light on millennial mindset Who’s in these subgroups? That’s what the Corn Refiners ...
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