Craft & Commerce in San Diego used snarky Yelp reviews of its restaurant to its advantage.
If you’re looking for a way to combat reputation-wrecking reviews on Yelp, take a cue from San Diego’s Craft & Commerce: Take ownership of those negative write- ups. How? This gastropub-with-an-edge plays audio clips of its worst Yelp reviews in its restrooms, giving patrons a laugh while holding online critics up for ridicule merely by taking what they wrote and repeating it word-for-word in a different context. It’s a clever move because, much as restaurant ...
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