With so much competition it can often be difficult to gain the attention of local reporters and bloggers, but once you master these basic skills you may soon find that the media starts coming to you for stories. 1. Remember that human interest drives media interest. Unless yours is the hottest concept in your category—you know, the one with lines out the door on opening day—the media probably won’t care about another restaurant opening in the market, says Nick Powills, ...

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