What restaurants can do
We see two key reasons why restaurants fail to take the simple step of seeking federal trademark registration. First, there is lack of knowledge. They do not realize the importance of federal registration or even know that it is available for a restaurant business. They may wrongly believe that trademark protection only applies to hot dogs and soap and other goods. The second reason is fear. Fear that the process is difficult. Fear that it will be expensive. After all, they have heard ...
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