The Melt Home base: San Francisco Key Players: Jon Kaplan, c.e.o. First store: San Francisco; 2011 Units open: 15 stores and 4 buses Growth plans: The Melt has an accelerated growth plan focused on launching several more California-based locations and a new market, outside of California, by the end of this year. All of the stores are company owned with no current plans for franchising. Back story: The Melt’s core mission is “serving happiness,” or “food as ...

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