Consumers want more ethnic menu options, Technomic finds

Most diners say chain restaurants aren’t providing enough ethnic variety.

If your menu spotlights ethnic fare, stick to your guns.

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If your menu spotlights ethnic fare or, even better, travels around the globe, stick to your guns. You are tapping into consumers’ growing preference for more exotic flavors. According to a recent poll by Technomic, chain restaurants aren't doing a particularly good job of meeting demand for new, exotic foods and flavors. Only a quarter of consumers surveyed say they are satisfied with the availability of ethnic offerings at limited-service (23 percent) and full-service (28 ...

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