6. Chains going local. Independent chefs have largely had food festival appearances and farmers markets gigs and TV demos all to themselves up until now. “Thanks to the multitude of food-focused TV shows, blogs, and other publications, chefs are now celebrities outside of the foodservice world. Those who want notoriety today have to work just as hard outside of the kitchen: writing cookbooks and memoirs, doing PR tours, participating in TV competitions, and otherwise promoting their ...

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