The internet can create buzz. The trick is to make sure it's good buzz.
Source: PR News Online Doug Washington was a little baffled — and disturbed — by a scathing review that popped up on Yelp.com the first week his Anchor and Hope debuted in San Francisco last year. “It was just the nastiest, meanest-spirited review you could imagine, and I think it was the first day we were open. I thought it was so evil, I just couldn't let it go,” he recalls. So he tracked down the reviewer and found out he worked at a company just around the corner from the seafood ...
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