10 to Watch in 2010


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Creativity, outside-the-box thinking and a solid work ethic are all ingredients in a recipe for success. Many in this business have one of those angles covered, but the individuals we've spotlighted here have it all, and more. We expect big things this ye

Greg Engert

Greg Engert

Beer Director, Neighborhood Restaurant Group, Washington, DC

What's watchworthy? Engert has raised the status of beer to an art.

Like many college students, Greg Engert didn't shy away from the occasional brewski, but in his case a favorite beverage turned into a career. He dropped out of graduate studies in English for a job waiting tables at Brickskeller, a venerable spot with a 1,200-bottle beer list. There, he soaked up beer wisdom and developed an educated palate; eventually, he wound up running the beer program for Neighborhood Restaurant Group, a 12-unit operator in the nation's capital.

Engert is passionate about beer, and it shows. At NRG's ChurchKey, he's scoured the globe to develop a program offering 555 varieties encompassing 30 countries, 100 styles and 40 draft options. Engert is such a stickler for correct technique that the restaurant has five temperature zones to accommodate the various beers' optimal serving and storage temperatures.

He also has worked with NRG chefs to develop food and beer pairings and educate curious diners about the relationship between beer and food. And he continues to broaden his knowledge base: Engert recently traveled to a craft brewery in California to help brew a one-of-a-kind ale to serve back home.

Angelo Sosa

Angelo Sosa

Chef-partner, Xie Xie, New York

What's watchworthy? Sosa's pan-Asian fast-casual sandwich concept is creating a buzz in New York.

Xie Xie (Mandarin for “thank you”), which debuted in New York last summer, features a short menu big on taste and inventiveness in a space age setting. Sosa, with a short stint at Yumcha and a couple of years working for Jean-Georges Vongerichten under his belt, says the pan-Asian menu was inspired by impressions made during a year spent cooking in Asia. It includes five sandwiches, five salads and a couple of desserts.

Among the creations: an Asian Lobster Roll with Japanese Kewpie mayo, fresh tarragon and crispy shallots, served on a brioche roll, and a “1,000 Year Old” ice cream sandwich with vanilla ice cream and a burnt black fleur de sel caramel center. “Asian delivery never tasted so good,” TimeOut New York proclaimed.

Business has been brisk, and Sosa has plans to unveil a second location early this year.

Cedric Vongerichten

Cedric Vongerichten

Executive Chef, Perry St, New York

What's watchworthy? The genes, of course. But this skillful chef is not resting on his genetic good fortune.

Shunning his father's advice to “get a real job,” Vongerichten the younger first picked up a paring knife at age 9. This year, the talent of this 27-year-old will get a real test: Dad Jean-Georges named him executive chef at Perry St, the West Village neighborhood eatery that recently fetched a Michelin star (joining its New York Times three-star rating). No pressure here.

For those who assume he landed the gig simply through family ties, keep in mind that the young Vongerichten toiled as sous chef at Jean Georges for three years, and paid his dues at Vong in Paris and Hong Kong, and Spice Market in Paris. Before that, he finished an externship at Spain's legendary El Bulli. He has insisted that he get the same treatment as any other chef within his father's organization.

In some ways, the younger Vongerichten is a chip off the old block: Both favor a simple, straightforward cooking style, and he says “my father and I are both persnickety. We don't like noise in the kitchen, and a few grains of salt on a tablecloth make us shiver.” Cedric admits one point of departure: Dad is “a big spring guy,” while the son prefers fall flavors — and butter. But he's promised not to jettison the menu — especially, devotees will be happy to hear, the fried chicken.

Matt Lightner

Matt Lightner

Executive chef, Castagna, Portland, OR

What's watchworthy? He's only 28, but he's already studied under some of the best in the business. He's got big shoes to fill at one of Portland's most beloved restaurants.

Lightner, fresh from an extensive immersion in Spanish cuisine and culture — touring Andalucian olive presses, Iberian pig farms and Basque cheese caves; working at Mugaritz for 18 months; and learning at the feet of Ferran Adria and other masters — took the helm at Castagna a few months ago with the express understanding that he would continue to follow the locavore philosophy. His plan is to up the ante a little, taking all that Pacific Northwest bounty and making it even more interesting with the tecnhniques he's picked up working in Europe and the U.S. West Coast.

“Working at one of the best restaurants in the world has elevated my connection to food and (taught me) how to celebrate one single ingredient to allow for its true flavor to emerge,” he added.

Josh Hiller and Morris Appel

Josh Hiller and Morris Appel

Partners, RoadStoves, L.A.

What's watchworthy? Without them, there might not be a Kogi Taco Truck.

Little more than a year ago, you would probably scoff at the idea that two guys selling Korean tacos prepared inside a roving truck would launch one of the hottest food trends of the year. But Kogi, thanks to a company called RoadStoves, changed all that.

Hiller (the tall guy, below) and Appel (in the shorts, next to dad Herman) helped Kogi Korean BBQ founder Mark Manguera get moving by renting him a truck to could bring his food to the tweeting masses. Kogi caught on quickly not just for its taste, but for the vehicles and the use of social media to promote their locations. The trucks and the promotions created a buzz and a receptive audience almost from Day 1.

Since Kogi, RoadStoves has put other truck/kitchens on the road in L.A.: Dosa Truck, 5 Marked, Baby's Badass Burgers, Barbie's Q and Nom Nom. Hiller, who is an attorney, ensures that the trucks don't park too close to restaurants; Appel's family provides the catering and food truck street smarts. Together, the pair has forged all-important relationships with owners of buildings in the area. The company's website sums up the services: “Vehicles, permits, insurance, licenses… RoadStoves has you covered so you can get cooking.”

Last we heard, Kogi's Manguera and Appel were exploring a way to take the mobile food craze to the next level. Stay tuned.

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© 2010 Penton Media Inc.


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