By Eric Goodwin SPIES: Mystery shoppers can provide valuable, objective feedback on more than service. Having trained bartenders pose as guests can result in more useful evaluations. The hospitality industry is arguably one of the most competitive and mercurial service industries around. Many of the dynamics that make a restaurant a destination—and fuel repeat business—involve a range of subjective factors that can be very difficult to evaluate and quantify. Mystery shoppers can ...
Register to view this article
Why Register for FREE?
Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.