YOUTHFUL VIBE: Designed for 20- and 30-somethings, The Counter has found fans in all age groups. BURGER BARON: Weinstein's build-your-own strategy has paid off. D-I-Y MENU: Guests can truly have it their way. Jeff Weinstein says he never expected to get into franchising when he opened The Counter. But a little article in GQ Magazine changed all that. The piece, which appeared about 18 months after Weinstein had opened his contemporary burger joint in a Santa Monica ...
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