You can't get more things right about restaurant chain development than founder Steve Ells and the rest of his management team have done at Chipotle Mexican Grill (CMG). Ells and company created their then-idiosyncratic fresh-Mex concept back in 1993, got their money out once by striking an agreement with McDonald's in 1998, then cashed in again and regained control when CMG became a public company in early 2006. Throughout the chain's 15-year history, the menu, the food and the interactive ...

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