This is no time to be shy with your guests. To ride out the current economic doldrums and beat out the competition, you need to enlist their loyalty, give them more reasons to keep you in mind on those possibly less-frequent dining occasions, and make them feel like your restaurant is a home away from home. “In recent years, dining out has been so ingrained in our normal, everyday lifestyle that there has been more willingness to forgive restaurant performance that was less than ...

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