Gini Dietrich HONESTY: Coach your staff on what to say about higher prices. In a recent editorial, Michael Sanson wrote about the proposed minimum wage hike and how it could potentially become a public relations nightmare. He wrote, "it would take a pretty impressive public relations campaign to convince customers that price hikes are necessary to take care of your lowest-paid employees." And he posed a very good question: How will you deal with the potential of a P.R. nightmare? In ...
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